SecondSite™ Advertising
Aside from the account setup, we utilize a large group of ads. We have been doing Google ads from almost the very beginning of Google Adwords. We primarily did Yahoo ads before that. Because we have so much trial and error experience, in many circumstances we already know what ad works best. However, in a circumstance where we don't have previous statistical history or two ads perform equally well over time, we do multiple ads per ad group.
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